The business of UX

The next layer and the next important aspect of UX maturity is that of the business layer or business approach to UX. Remember, no matter what project you are working on, there will always be a stakeholder behind it with business needs, goals and objectives pertaining to it. This will be the case whether you work as an independent contractor, for a Fortune 500 company, or anywhere in between. At the end of the day, every project and idea has business needs, and as UX practitioners, it is our number one goal to know what those are and to be able to prove that we were successful. It is such an important priority that if I were using the Garrett model as an example, this layer would be the very first step in the process.

The reason ...

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