Preface
"If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them." | ||
| --Henry David Thoreau | ||
It's an exciting time for User Experience (UX). Never before has UX been so much at the forefront of technology and so sought after by companies around the world. It's truly a great time to be a UX practitioner. It has also taken a long time to reach this place. UX has been working hard for years to make an impact on becoming an integral and valued member of the technology team, proving its value and providing organizations with problem-solving techniques and design solutions that promise greater returns on investment (ROI) and happier customers and users. Nevertheless, while UX appears ...
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