Chapter 2

Web Analytics Approach



As we covered in the Introduction, web analytics consists of tools and the practice of analyzing web analytics data. Tools will continue to change, therefore anything we say about them will have a limited shelf life. The practices and techniques are far more interesting because they are portable and, if not timeless, will change more slowly.

In this ...

Get Practical Web Analytics for User Experience now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.