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Practical Web Analytics for User Experience by Michael Beasley

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Chapter 2

Web Analytics Approach

Contents

Introduction

As we covered in the Introduction, web analytics consists of tools and the practice of analyzing web analytics data. Tools will continue to change, therefore anything we say about them will have a limited shelf life. The practices and techniques are far more interesting because they are portable and, if not timeless, will change more slowly.

In this ...

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