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Practical Web Analytics for User Experience by Michael Beasley

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Chapter 6

Traffic Analysis

Learning How Users Got to Your Website

Contents

Introduction

Where a user came from may tell you about what he or she is on your website to do. Traffic analysis involves looking at the sources and mediums that brought users to your website. As discussed in Chapter 3, a source is the specific place that a user came from, such as from the Google search engine, following a link on Widgets.com ...

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