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Chapter 7

Analyzing How People Use Your Content

Contents

Website Content Reports

High Pageviews/Low Pageviews

Pageviews are Much Higher than Unique Pageviews

Low Time on Page

High Time on Page

High Entrances to Unique Pageviews Ratio

High Bounce Rate

Comparing Page Metrics to Similar Pages

“Landing Page” Report

“Exit Pages” Report

“Content Drilldown” Report

“Site Speed” Report

“In-Page Analytics” Report

Introduction

Content analysis will give you oblique insights into how users interact with the pages on your website. You can find out where they go and how long they stay there, what pages people enter your website on, and from which pages they exit your website. You must complete ...

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