Focus on Relationships between Pages
Analyzing How Users Move from One Page Type to Another
An Example: AwesomePetToys.com
Getting insight into how users move from one page to another, also known as click-path analysis, is a powerful capability. However, there is one important thing to remember: there is no way that you can characterize a “common path” unless you have a very small and/or very linear website. For many people, this is disappointing to learn because they want a simple story of how people move through their website. Consider Figure 8.1, a fictional example website.
Figure 8.1 The difficulty of click-path analysis ...
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