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Segmenting Based on Personas
Segmenting According to Technology
Segmenting According to Demographic Aspects
Segmenting According to Behavior
What Can You Do with Segmentation?
Building Better Personas
Identifying Potential Problem Areas
What if You Find Out Something isn’t a Common Problem?
Usability Test Reports
Identifying Potential Problems
Evidence for Problems
Design and Design Objectives
How Much Will You Improve a Number?
Web analytics belongs in a portfolio of UX methods, supporting and supported by those other methods. This chapter ...