Chapter 12
Measuring Behavior within Pages
Contents
Google Analytics In-Page Analytics
Making Clicks Measureable in Page Tagging Analytics Tools
Example 1: What Videos Did Users Watch?
Example 2: Where Did Users Click on a Page?
Example 3: Did Users Get Any Search Results?
Pages and Events—What Happened Where?
On What Pages Did an Event Happen?
Introduction
So far in this book, we have mainly dealt with measuring how users move from page to page on a website. We now turn to measuring what users do on a page. Historically, measuring on-page activity has been a challenge, ...
Get Practical Web Analytics for User Experience now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
