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Practical Web Analytics for User Experience by Michael Beasley

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Chapter 15

Regular Reporting and Talking to Stakeholders

Contents

Introduction

Any UX team should include web analytics in its repertoire of user research methods. It is important that we use all of the data sources at our disposal to learn about users rather than treating web analytics as a separate activity. Throughout this book, we have discussed using web analytics to learn about your users. This chapter focuses on using web analytics to talk to the stakeholders in ...

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