Practical Web Analytics for User Experience

Chapter 15

Regular Reporting and Talking to Stakeholders

Contents

Introduction

Reporting Culture

Why You Report Analytics Data

Why You Monitor Analytics Data

Choosing Metrics to Report

Reporting Frequency

Keep It Concise

Making the Case for Usability Activities

Making the Case for Design Changes

Making the Case for User Research

Key Takeaways

Introduction

Any UX team should include web analytics in its repertoire of user research methods. It is important that we use all of the data sources at our disposal to learn about users rather than treating web analytics as a separate activity. Throughout this book, we have discussed using web analytics to learn about your users. This chapter focuses on using web analytics to talk to the stakeholders in ...