To ensure success a website must be: Carefully planned, attractive and useful. It should also be based on a knowledge of web-user psychology (how users access and view websites).
This chapter contains the following sections:
Basic rules for an attractive website
That all-important home page
User psychology: How surfers use websites
Websites should be useful
Create a web page with an encoded email address
Summary
Basic Rules for an Attractive Website
Good websites will follow the commonsense rules clearly expressed in Steve Krug’s groundbreaking book Don’t Make Me Think ...
