When you eventually launch a website on the World Wide Web, you hope it will be found as soon as possible by search engines such as Bing, Yahoo! and Google. This chapter contains the following sections that will help you to maximize the probability that your site will be found:
How search engines work
What search engines look for
Choosing keywords and phrases
Keywords in headings
Keywords/phrases must be present in the body of the page
Restrictions on excessive repetition
Things you should never do
A web page containing no search engine optimization
Let people know that your website ...
