© Adrian W. West 2016

Adrian W. West, Practical Web Design for Absolute Beginners, 10.1007/978-1-4842-1993-5_9

9. Using Color Effectively

Adrian W. West

(1)Colyton, UK

The proper use of color can affect the user’s decision about whether to stay with your website or switch to a more appealing one. Color can affect the mood of a website and also reflects the purpose of the site.

This chapter contains the following sections:

  • Choosing color schemes

  • How website colors are produced

  • Understanding the CSS color codes

  • Tutorial: Adding more color to our website

  • Using color pickers on WYSIWYG Text Editors

  • Tweaking colors

  • Summary

Choosing Color Schemes

The appropriate choice of color forms a vital aspect of a successful website design: in other words, the colors must ...

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