Introduction
If running a business were easy, everybody would be doing it. Management is both art and science. But as with any profession, if you have a protocol for the science part, you create a framework for the art part. As with jazz music, improvisation occurs within a structure—it's helpful to know the end in mind before starting off on a riff.
To understand this principle, consider how you would structure your management if you could build your optimal model and you were not constrained by the resources of time, money, management, and energy. Recognizing that your resources are finite, we will focus on the critical management disciplines you need to master regardless of the size or profile of your business:
Strategy: the framework for ...
