2. The 21st Century Workforce

Successfully navigating the forces shaping the new normal is a strategic challenge for many organizations. We’ve never had such a competitive, technically demanding, and rapidly changing business environment as we do today. If that weren’t difficult enough, organizations must face these challenges with a workforce unlike any other in the history of management (see Table 2.1). The 21st century workforce is older, more diverse, more technologically savvy, and more mobile than ever before. Organizations are faced with managing multiple generations of workers who have different values and needs. In addition, there are more dual-income couples and working parents who pose many unique challenges for companies. And though ...

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