WHY CARE ABOUT OD AND CHANGE?
According to the Greek philosopher Heraclitus, “There is nothing permanent but change.” By that he meant that everything is always in flux. As the Chinese suggest, no one can step in the same river twice, because the river is always in motion and is therefore always changing. What is new since the last edition of this book is that the pace of change has accelerated and the theories, approaches, and techniques have multiplied.
The year 2009 has seen radical change in global markets and national economies. Our world is getting more interconnected and our economies and industries are global. There are crises in financial institutions, the housing market, automotive production and sales, education, healthcare, and ...
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