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Practicing Organization Development: A Guide for Leading Change: A Third Edition by Arielle Sullivan, Roland L. Sullivan, Jacqueline M. Stavros, William J. Rothwell

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ASSESSMENT METHODS

One of the many interesting aspects of assessing organizations is that a variety of methods can be used to find out what is going on and what is possible. Each method has advantages and disadvantages. For example, interviews and questionnaires are the most frequently used methods, but have advantages and disadvantages. Interviews make it possible to collect a wide variety of data, find out what is behind issues, and see and dialogue with respondents, but may suffer from interviewer bias. They also can be time-consuming and expensive if a consultant is used and large numbers of people are interviewed. Questionnaires make data quantifiable but may suffer from respondent bias and are not likely to reveal what is behind the ...

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