Climbing Mt. Everest is among the most challenging activities most people can imagine. It requires supreme planning, training, effort, teamwork, and personal mastery. Very few of us have the physical, mental, and emotional capability to even attempt this level of performance. In organizations, Everest goals share similar attributes—they represent the peak, the culmination, the supreme achievement that we can imagine. They represent accomplishment well beyond ordinary success. But Everest goals are not just fantasies or dreams. They possess special attributes that actually motivate spectacular performance.

Everest goals have been found to help people accomplish outcomes that they never expected to accomplish, ...

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