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Pre-Production Planning for Video, Film, and Multimedia by Steve Cartwright

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Program Design and Scriptwriting

3

The planning process starts at the very beginning of program development. As the idea for a program develops, the planning process begins. The early planning stages will affect the outcome of the entire project, so time and care should be taken. Every step along the way to program completion requires good planning. And good planning begins with needs assessment.

Adapted from my book, Secrets of Successful Video Training published by Focal Press, this chapter will highlight the major planning steps for program development and production design.

MAJOR PROGRAM DESIGN STEPS

Needs Assessment

Needs assessment is often overlooked or taken lightly in the planning of a video program, but it is critical because it will ...

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