Bibliography

Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. (New York, NY: HarperCollins, 2008).

Bettencourt, Lance A. and Anthony W. Ulwick. “The Customer-Centered Innovation Map.” Harvard Business Review (May 2008).

Brown, Tim. Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation. (New York, NY: Harper-Collins, 2009).

Brown, Tim. “Design Thinking.” Harvard Business Review (June 2008).

Brunner, Robert, Stewart Emery, and Russ Hall. Do You Matter? How Great Design Will Make People Love Your Company. (Upper Saddle River, NJ: FT Press, 2008).

Campbell, Joseph. The Hero with A Thousand Faces, Third Edition (Novato, CA: New World Library, 2008).

Carbone, Lewis P. Clued In: How to ...

Get Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.