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Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
book

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

by Marylou Tyler, Jeremey Donovan
August 2016
Intermediate to advanced
208 pages
4h 44m
English
McGraw-Hill
Content preview from Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

CHAPTER

9

Managing Sales Development Professionals

Every successful manager, whether in sales or elsewhere, must possess a mix of strategic, operational, and leadership skills. However, the mix of required skills varies greatly as a function of the team’s objectives. Consider the differences between traditional sales managers (TSMs) and business development managers (BDMs). TSMs hold individuals accountable to monthly or quarterly goals while BDMs must be on top of daily activity. TSMs optimize and coach for success on farming while BDMs focus on hunting. TSMs tend to manage more experienced professionals than do BDMs. All of this means that TSMs tend to be more balanced across strategic, operational, and people leadership. BSMs, on the other ...

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Publisher Resources

ISBN: 9781259835650