O'Reilly logo

Predictive Analytics and Data Mining by Bala Deshpande, Vijay Kotu

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7

Clustering

Abstract

Clustering is an unsupervised data mining technique where the records in a data set are organized into different logical groupings. The groupings are in such a way that records inside the same group are more similar than records outside the group. Clustering has a wide variety of applications ranging from market segmentation to customer segmentation, electoral grouping, web analytics, and outlier detection. Clustering is also used as a data compression technique and data preprocessing technique for supervised data mining tasks. Many different data mining approaches are available to cluster the data and are developed based on proximity between the records, density in the data set, or novel application of neural networks. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required