Predictive Analytics For Dummies

Chapter 7

Predicting the Future Using Data Classification

In This Chapter

Introducing data classification

Making better decisions by using data classification

Getting an overview of widely used data classification algorithms

Using data classification algorithms to predict future behavior of customers

Leveraging basic decision trees to assess business opportunities

Applying data classification as a way to make business predictions

This chapter introduces an easy and widely used concept that can help you predict the future: data classification, a data-mining technique used to make sense of overwhelmingly large and humanly unmanageable datasets to uncover hidden patterns in the data. That could be one possible first step in the direction of building a predictive model.

Predictive models that use this technique are called classification models, often referred to as classifiers. Behind ...