Chapter 17

Ten Reasons to Implement Predictive Analytics

In This Chapter

arrow Increasing returns on investment

arrow Making better and informed decisions

arrow Improving sales and customer satisfaction

arrow Creating targeted marketing campaigns

arrow Allocating company assets and resources effectively

arrow Forecasting business needs and managing inventory

arrow Exploiting new opportunities

arrow Navigating hidden risks

Business competition is fierce and global, which leads companies to employ everything in their power to survive and thrive. In such an environment, companies are seeking to increase their revenues while keeping the operating cost to a minimum.

Predictive analytics is a business enabler that helps accomplish the ...

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