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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

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Appendix C

Prediction People—Cast of “Characters”

Eric Siegel, PhD—this book’s author

  • President of Prediction Impact, Inc. (business-speak for an independent consultant).
  • Founder, Predictive Analytics World.
  • Executive Editor of the Predictive Analytics Times.
  • Former computer science professor at Columbia University.

John Elder, PhD

Invested his entire life savings into his own predictive stock market trading system (see Chapter 1).

  • CEO and Founder, Elder Research, Inc.
  • Founding Chair, Predictive Analytics World for Government.
  • Coauthor, Handbook of Statistical Analysis and Data Mining Applications.
  • Adjunct professor at the University of Virginia.

Gitali Halder and Anindya Dey

Led a staff retention project that earmarks each of Hewlett-Packard’s almost 350,000 worldwide employees according to “Flight Risk,” the expected chance they will quit their jobs (see Chapter 2).

  • Analytics practitioners at Hewlett-Packard.
  • Backgrounds in statistics and economics.

Andrew Pole

Led a marketing project at Target that predicts customer pregnancy (see Chapter 2).

  • Analytics Manager at Target.
  • Previously a lead consumer analyst at Hallmark Cards.
  • Master’s degrees in statistics and economics.
  • View his original newsbreaking presentation on pregnancy prediction: www.pawcon.com/Target.

Eric Gilbert, PhD, and Karrie Karahalios, PhD

Measured the mass emotions of the public and related them to economic movements (see Chapter 3).

  • Scientists at the University of Illinois (Gilbert is now at Georgia ...

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