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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

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Notes

Introduction

All case examples in the Introduction appear in this book’s Central Tables of examples. See the Notes corresponding to those tables for references.

Further information about predictive analytics for business users and prospective practitioners:

Leading books for business users of analytics:

  • Thomas H. Davenport and Jeanne G. Harris, Competing on Analytics: The New Science of Winning (Harvard Business School Press, 2007).
  • James Taylor, Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics (IBM Press, 2011).
  • Ian Ayres, Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart (Bantam, 2007).
  • Steven Baker, The Numerati (Houghton Mifflin Harcourt, 2008).

Leading foundational ...

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