CHAPTER
7
Association Rule Analysis
Association Rule Analysis is an unsupervised data mining technique that allows you to look for associations between items that are part of an event. This analysis is most typically applied in Market Basket Analysis, where an event would be a transaction. Although this is the most common application area of association rules, other application areas include financial product cross-selling, insurance claims analysis, packaging of products for mobile phone users, and more. Association Rule Analysis is implemented in Oracle Data Miner using the in-database Apriori algorithm. This chapter walks you through the steps ...
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