CHAPTER 7

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Customer Segmentation Models

In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we present a step-by-step guide on using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering. After the models have been built, you will learn how to perform validation and deploy it in production.

Customer Segmentation Models in a Nutshell

In order for companies to compete effectively, and build products and services that sell, it is super important to figure out the target customer segments and the characteristics of each segment. ...

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