Predictive Marketing

Chapter 16Career Advice for Aspiring Predictive Marketers

If you are fearful of data and machine learning, you are not alone. You may have a job in marketing because you love creating amazing experiences for customers and consider yourself a creative person. Perhaps you were never good at math, and all this talk about data and machine learning makes you feel uncomfortable. You would be surprised how little knowledge you need about predictive analytics to make you an expert! The definition of an expert is somebody who knows more about a subject than 95 percent of the population. Just reading this book will probably place you in that top 5 percent. Plus, while predictive marketing uses predictive analytics under the hood, you don't need to know predictive analytics at all to be a predictive marketing expert.

There is a huge career opportunity that comes from being an early adopter of new technologies, like predictive analytics, and new business practices, like predictive marketing. There are very few marketers out there who have direct experience using predictive analytics, or practicing predictive marketing. This means that even a little bit of experience can greatly differentiate you in the job market and place you ahead of more tenured marketers. Plus, the demand for data-driven marketers will only continue to increase.

Here are some career tips for aspiring predictive marketers.

Business Understanding Trumps Math

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