Predictive Modeling with SAS Enterprise Miner, 2nd Edition

Chapter 6: Regression Models

6.1 Introduction

6.2 What Types of Models Can Be Developed Using the Regression Node?

6.2.1 Models with a Binary Target

6.2.2 Models with an Ordinal Target

6.2.3 Models with a Nominal (Unordered) Target

6.2.4 Models with Continuous Targets

6.3 An Overview of Some Properties of the Regression Node

6.3.1 Regression Type Property

6.3.2 Link Function Property

6.3.3 Selection Model Property

6.3.4 Selection Criterion Property

6.4 Business Applications

6.4.1 Logistic Regression for Predicting Response to a Mail Campaign

6.4.2 Regression for a Continuous Target

6.5 Summary

6.6 Appendix to Chapter 6

6.6 Exercises

6.1 Introduction

This chapter explores the Regression node in detail using two practical business applications—one ...