CHAPTER 5 Social Complex Networks Analysis as Predictors of Users’ Behaviour in the Digital Society
EAFIT University, Av Las Vegas # 7-50 Block 26 Office 304, Medellín (Colombia)
* Corresponding author: lrojas3@eafit.edu.co
Introduction
Every moment of the day users review profiles on social networking sites, to read what is shared with each other, to give feedback by forwarding content, giving a like or another reaction, responding with comments or sharing new content. With this digital use and casual leisure on networks, every user maintains interactions with acquaintances, finds information of interest and fills fragments of time with a simple activity ...
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