Chapter 2

Understanding Buying Factors

Nick Marshall is a Chicago advertising executive with a gift. It’s not necessarily a creative gift, but it is one which helps him be creative. Nick can read women’s thoughts. Really. It seems he was slightly electrocuted, which hyper-sensitized his cognitive synapses, or something like that. The result is that the female mind is open to him. One does not need much imagination to speculate about the sorts of adventures such a gift would cause. But one may need a fairly strong memory to remember that Nick Marshall is a figment of Patrick Swidler’s and Josh Goldsmith’s imaginations. Nick is a character they created in their screenplay for the film What Women Want and he was portrayed by the then-uncontroversial ...

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