Location, Location, Location: Art Direction and Storytelling
The art director or production designer sets the film's period, location, prop and character design style, and color palette. Production design develops at the same time as the characters and storyboards.
The setting is an important storytelling element. Setting and props can influence a character's actions or support a story point.
A film's style should aid and support the story. Design styles should not be used because they are popular or because some other artist worked that way. Over-designed characters with a lot of pencil mileage take a long time to draw and are difficult to animate. Well-designed characters suggest complex shapes instead of illustrating them literally. You ...