CHAPTER 6

Openings

Connecting as Soon as You Start to Talk

  • Openings are summaries of your entire presentation.
  • Giving the reasons why an audience should listen.
  • Creating interest and connections at the beginning.
  • Speak directly to the audience’s self-interest.

Openings Are Summaries of Your Entire Presentation

When presenters start to talk, the audience gives them about 20-45 seconds before they stop listening and start their internal self-talk. So how do successful presenters immediately connect with an audience and keep their attention?

They begin with something that the audience finds interesting. It is something that speaks to the self-interest of the audience. I call it an opening, and it is a critical part of a presentation. It is the ...

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