Connecting as Soon as You Start to Talk
- Openings are summaries of your entire presentation.
- Giving the reasons why an audience should listen.
- Creating interest and connections at the beginning.
- Speak directly to the audience’s self-interest.
Openings Are Summaries of Your Entire Presentation
When presenters start to talk, the audience gives them about 20-45 seconds before they stop listening and start their internal self-talk. So how do successful presenters immediately connect with an audience and keep their attention?
They begin with something that the audience finds interesting. It is something that speaks to the self-interest of the audience. I call it an opening, and it is a critical part of a presentation. It is the ...