CHAPTER 8: THE POWERFUL IMPACT OF STORIES
Here is the gist of a presentation I recently attended:
Fact, fact, fact.
Fact, fact, fact, fact, fact.
Fact, fact.
You could hear the sound of eyelids slamming shut.
For many technical professionals, facts in the form of data, specifications, requirements, code, test plans, bugs, and so on, are where their comfort level is. But in a presentation, facts alone can become boring. Stories that support the facts can enliven a presentation.
According to Chip and Dan Heath, authors of Made to Stick, stories are a key element in making ideas and information memorable. This chapter will help you increase your storytelling savvy by focusing on:
• how stories make facts interesting
• why stories work
• where ...
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