CHAPTER 16: HOW TO MANAGE A DIFFICULT AUDIENCE
An occasional objection from an audience member is an opportunity to clarify a point the person may have missed or gain a new perspective by listening to the person’s ideas. But it can be just plain tough, and even emotionally draining, to face customers, suppliers, senior managers, or even colleagues who vociferously disagree with you, constantly interrupt you, ruthlessly demean you, or in other ways, disrupt your presentation or treat you rudely. This chapter offers suggestions for managing these trying situations.
When is a difficult audience not a difficult audience?
Once I label audience members as difficult, I find it harder to view them as reasonable people who may have a valid issue or complaint. ...
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