Book description
Three breakthrough books help you deliver outstanding, winning presentations — whatever your goals, whatever your audience!
Jerry Weissman has helped the world’s top executives create the most important presentations of their lives: make-or-break investor presentations that have raised hundreds of billions of dollars from demanding, expert investors. Now, in this amazing collection, Weissman teaches everything you need to create and deliver the most compelling, successful presentations of your life! First up: Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition, Weissman’s start-to-finish guide to connecting with even the toughest audiences...telling them compelling stories that focus on what’s in it for them… and moving people to action! Next: In the Line of Fire: How to Handle Tough Questions...When It Counts, Weissman shows how to answer even the toughest questions with perfect assurance… avoid the defensiveness, evasiveness, or anger that destroy careers… brilliantly control the entire exchange with hostile questioners! Finally: Presentations in Action: 80 Memorable Presentation Lessons from the Masters revealshow the world’s best presenters have actually applied the principles of outstanding communication. Packed with unforgettable examples from the media, sports, politics, science, art, music, literature, the military, and history, this book teaches 100% actionable lessons for supercharging everything from content and graphics to delivery!
From world-renowned presentation consultantJerry Weissman.
Table of contents
- Title Page
- Contents
-
Presentations in Action: 80 Memorable Presentation Lessons from the Masters
- Contents
- Dedication
- Praise for Presentations in Action
- Introduction
-
Section I. Content: The Art of Telling Your Story
- 1. A Lesson from Professor Marvel, a.k.a. The Wizard of Oz: How to Customize Your Presentation
- 2. Obama and You: The Most Persuasive Word
- 3. The “So What?” Syndrome: ... and How to Avoid It
- 4. Beware of Jokes: Dispelling a Common False Belief
- 5. Presentation Advice from Abraham Lincoln: Clarity, Ownership, and Add Value
- 6. It Ain’t What You Say, It’s How You Say It: Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D.
- 7. Presentation Advice from Mark Twain: Brevity Takes Time
- 8. Presentation Advice from Mike Nichols: How to Find Value in Your Story
- 9. Show versus Tell in Hollywood: The Wrong and the Right Way to Tell a Story
- 10. Slogan Power: Why the U.S. Army’s “Be All That You Can Be” Succeeded
- 11. How Long Is Too Long?: When in Doubt, Leave it Out
- 12. The Elevator Pitch in One Sentence: How to Describe Your Business Succinctly
- 13. Do You Know the Way to Spanish Bay?: The Correct Way to Practice
- 14. Getting to “Aha!”: The Magic Moment
- 15. This Is Your Pilot Speaking: A Lesson in Flow from the Airlines
- 16. Presentation Advice from the iPhone: Substance and Style in Your Story
- 17. Presentation Advice from Steve Jobs: The Power of Positive Words
- 18. Presentation Advice from Novelists I: Begin with the End in Mind, Then Write, Rewrite, and Rewrite
- 19. Presentation Advice from Novelists II: Storyboard and Verbalize
- 20. Microsoft Slogans Score a Trifecta: Three Persuasive Techniques
- 21. Presentation Advice from a Physician: Audience Advocacy
- 22. Presentation Advice from a Politician: Audience Advocacy
- 23. Ronald Reagan Meets Lenny Skutnik: The Catalyst of Human Interest Stories
- 24. Human Interest Stories: A Double Advantage: Two Ways to Use Anecdotes
-
Section II. Graphics: The Correct Way to Design PowerPoint Slides
- 25. The Presentation-as-Document Syndrome: Never the Twain Shall Meet
- 26. Blame the Penmanship, Not the Pen: Operator versus Machine Error
- 27. You Can’t Use a Sentence As a Prompt!: Less Verbiage Is More Useful
- 28. Baiting the Salesperson: Selling Is about In-Person Communication
- 29. PowerPoint and Human Perception: Scientific Support for Graphics Design
- 30. PowerPoint Template: Combined Picture and Text: The Best Positions for Pictures and Text
- 31. Shady Characters: The Wrong Way and the Right Way to Build Text
- 32. “I Can Read It Myself!”: Three Simple Steps to Avoid Reading Slides Verbatim
- 33. A Case for Case I: Initial Caps or All Caps: Text Design in Presentations
- 34. A Case for Case II: Serif or Sans: Font Design in Presentations
- 35. What Color Is Your PowerPoint?: Contrast Counts
- 36. Presentation Advice from Corona Beer: Peripheral Vision Counts
- 37. The Cable Crawlers: How Television Animates Text
- 38. Computer Animation: Three Simple Rules
- 39. PowerPoint and the Military: Sometimes More Is More
-
Section III. Delivery Skills: Actions Speak Louder Than Words
- 40. The Art of Conversation: Eye Contact and Interaction Start at Infancy
- 41. Presentation Advice from Edward R. Murrow: The “Person-to-Person” Role Model
- 42. Nonverbal Communication: Look Them in the Eye
- 43. Presentation Advice from Pianist Murray Perahia: Concentration Creates Control
- 44. Presentation Advice from Actress Tovah Feldshuh: Concentration Creates Communication
- 45. Presentation Advice from Michael Phelps and Dara Torres: How to Control Stress under Pressure
- 46. Presentation Advice from Frank Sinatra: The Art of Phrasing
- 47. Presentation Advice from Soprano Kiri Te Kanawa: The Importance of Breathing
- 48. The One-Eyed Man: Necessity Is the Mother of Invention
- 49. Bill Clinton’s Talking to Me!: The Power of Group Dynamics
- 50. Liddy Dole and Person-to-Person: From Law School to the Republican National Convention
- 51. Fast Talking: Fun or Maddening
- 52. Presentation Advice from Titian: Position, Position, Position
- 53. Presentation Advice from Musicians and Athletes: The Value of Effortlessness
- 54. Presentation Advice from Vin Scully: From Reagan to Barber to Scully
- 55. “Ya’ Either Got It or Ya’ Ain’t”: The Fear of Public Speaking Is Universal
- 56. How to Eliminate the Fig Leaf: A Presentation Lesson from the Military
- 57. Unwords: Even Barack Obama Says Them
- 58. To Slip or Not to Slip: Been There, Done That
- 59. The Free Throw: A Presentation Lesson from Basketball
- 60. 10 Tips for 30 Seconds: Help for Job Seekers
- 61. You Are What You Eat: Ten Tips about Food and Drink in Presentations
-
Section IV. Q&A: Handling Tough Questions
- 62. Speed Kills in Q&A: The Vanishing Art of Listening
- 63. A Lesson in Listening from Barack Obama: How to Handle Multiple Questions
- 64. If I Could Tell Jon Stewart...: Talk Shows Include Listening
- 65. What Keeps You Up at Night?: How to Handle the Most Frequently Asked Questions
- 66. Spin versus Topspin: The Political World versus the Business World
- 67. When Did You Stop Beating Your Wife?: How to Handle False Assumption Questions
- 68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged
- 69. Tell Me the Time, Not How to Build a Clock: Keep Your Answers Short
- 70. Presentation Advice from Jerry Rice: Grasp the Question before You Answer
- 71. Politicians and Spin: Putting Lipstick on a Pig
- 72. Murder Boards: How Elena Kagan Prepared for Tough Questions
- 73. Ms. Kagan Regrets: Nonanswers to Tough Questions
-
Section V. Integration: Putting It All Together
- 74. The Elephant: The Whole Is Greater Than the Sum of the Parts
- 75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design
- 76. One Presentation, Multiple Audiences: 12 Presenters, 12 Stories, 1 Set of Slides
- 77. The Art and Science of Oprah Winfrey: The Secrets of Oprah Winfrey’s Appeal
- 78. Right or Left: The Deep Roots of Human Preferences
- 79. Graphics Synchronization: The Missing Link
- 80. The House That Jack Built: Make All the Parts Fit
- Footnotes
- Acknowledgments
- About the Author
- Financial Times Press
- Index
-
In the Line of Fire: How to Handle Tough Questions. . . When It Counts
- Copyright
- Dedication
- Table of Contents
- Early Praise for In the Line of Fire
- About the Author
- Introduction: Agility Versus Force
- Chapter 1 The Critical Dynamics of Q&A
- Chapter 2 Effective Management Implemented
- Chapter 3 You're Not Listening!
- Chapter 4 Active Listening (Martial Art: Concentration)
- Chapter 5 Retake the Floor (Martial Art: Self-Defense)
- Chapter 6 Provide the Answer (Martial Art: Balance)
- Chapter 7 Topspin in Action (Martial Art: Agility)
- Chapter 8 Preparation (Martial Art: Discipline)
- Chapter 9 The Art of War (Martial Art: Self-Control)
- Chapter 10 The Role Model
- Endnotes
- Acknowledgments
- Index
-
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
- Praise for the First Edition of Presenting to Win
- Contents
- Foreword to the Updated and Expanded Edition
- Preface
- What’s Past Is Prologue
- Introduction
- The Wizard of Aaahs
- The Mission-Critical Presentation
- The Art of Telling Your Story
- A New Approach to Presentations
- The Psychological Sell
- Chapter One. You and Your Audience
- Chapter Two. The Power of the WIIFY
- Chapter Three. Getting Creative: The Expansive Art of Brainstorming
- Chapter Four. Finding Your Flow
- Chapter Five. Capturing Your Audience Immediately
- Chapter Six. Communicating Visually
- Chapter Seven. Making the Text Talk
- Chapter Eight. Making the Numbers Sing
- Chapter Nine. Using Graphics to Help Your Story Flow
- Chapter Ten. Bringing Your Story to Life
- Chapter Eleven. Customizing Your Presentation
- Chapter Twelve. Animating Your Graphics
- Chapter Thirteen. The Virtual Presentation
- Chapter Fourteen. Pitching in the Majors
- Appendix A. Tools of the Trade
- Appendix B. Presentation Checklists
- Acknowledgments
- About the Author
- Financial Times Press
- Index
-
So What?: How to Communicate What Really Matters to Your Audience
- Contents
- About the Author
- Foreword
- Chapter 1 What You Need to Know in 850 Words
- Chapter 2 Change Your Thinking, Change Your Life
- Chapter 3 How I Learned to Think This Way—You Can, Too!
- Chapter 4 Your World View—Making the Invisible Visible
- Chapter 5 What’s in It for Them?
- Chapter 6 Who You Always Wanted to Be—Yourself
- Chapter 7 Winging It Versus Orchestration
- Chapter 8 Getting Your Audience Engaged
- Chapter 9 Tie a String Around Your Finger
- Chapter 10 Getting from Where You Are to Where You Want to Be
- So What? A Final Word
- Glossary
- Acknowledgments
- Index
Product information
- Title: Presentation Skills That Will Take You to the Top (Collection)
- Author(s):
- Release date: August 2011
- Publisher(s): Pearson
- ISBN: 9780132808491
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