August 2011
Beginner
712 pages
16h 22m
English
Content preview from Presentation Skills That Will Take You to the Top (Collection)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 8GETTING YOUR AUDIENCE ENGAGED
"THE DIFFERENCE BETWEEN THE RIGHT WORD AND ALMOST THE RIGHT WORD IS THE DIFFERENCE BETWEEN LIGHTNING AND A LIGHTNING BUG."—MARK TWAIN
Most people feel anxious when they’re asked: “What business are you in?” That is perfectly understandable.
The fact is the cliché, “You never get a second chance to make a first impression,” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say.
That’s why you want to get your audience engaged immediately. You do that through creating a So What Positioning Statement, which is designed to cause your listener to want to know more about you and what you can ...
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