Presentation Slide Text
Less is More
Jerry Weissman
When giving presentations all text slides come in only two options: bullets and sentences. Each of these options is quite different, with separate forms and functions. Keep them distinct.
A bullet is meant to express a core idea, so craft it in the form of a headline. Look at any newspaper, and you’ll see that a headline is not a complete sentence. Basic English grammar dictates that a sentence must contain a subject and a verb, but most headlines are not complete sentences. Generally, headlines omit the parts of speech that form complete sentences: articles (the, an, a), conjunctions (and, but, or), and prepositions (of, for, by, through).
Why are headlines written in this shorthand style? ...
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