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Presentation Thinking and Design by Ed Gruwez

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The presentation paradox

There is something odd about presentations. On the one hand, we can’t live without them. They are an almost ever-present part of day-to-day business life. Presentations are often the cornerstone of debate and discussion. They form an important part of the strategic planning process. And they are a critical part of business communication. On the other hand, there are not many people who actually would admit to liking the presentations that are being produced. They are often painfully long, visually unattractive and boring as hell and everyone complains that they lose too much time and use too much energy making slides. Some even doubt the efficiency of presentations as a communication tool. Certain CEOs and authors ...

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