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Presentation Thinking and Design by Ed Gruwez

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THE THINKING

What is your presentation for?

AUDIENCE – GOAL – INTERACTION

I recently heard a marketing director speaking to one of her managers: ‘David, I have just heard that I need to give a presentation to the executive management team at nine o’clock tomorrow morning. They want to know how far we have got with the project. Can you make me some slides by tomorrow morning? If I have them in time for the meeting, that’ll be fine. I’ll just talk through your slides.’

Does this sound familiar? I bet it does. What struck me most about her reaction was that final comment: ‘I’ll talk through your slides’. I could almost see her ...

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