Presentation Thinking and Design

STEP 1

Know your audience

Why should they listen to you?

I can still remember my first day in the second year of primary school. We had a teacher called Mr De Wilde. Of all the teachers I have had in my time, he was the strictest – by miles! That morning, Mr De Wilde caught me talking to my desk-mate in class. He gave us both a dressing-down that made our hair stand on end. There was one sentence from his diatribe that has always stayed with me: ‘Gruwez, do you know why a human being has two ears and just one mouth?’ The question didn’t need an answer. Years later I discovered that Mr De Wilde had borrowed the words from the Greek philosopher ...