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Presentation Thinking and Design by Ed Gruwez

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STEP 2icon

Set your goal

What do you want to achieve?

I once had the good fortune to attend a board meeting at General Motors. People had flown in from everywhere to put forward their projects. It was the chairman’s habit to ask each presenter first to summarise their proposal in a single sentence. One of the senior managers failed hopelessly: ‘Well, er, we carried out a study and I would like to show you the results. I’ve got all the facts and figures here. It might be interesting …’ The chairman interrupted him: ‘Cut the crap. What do you want to tell us?’ ‘Well, the results of the study …’ Another interruption: ‘And what do you expect us ...

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