STEP 5
Write your lead
Begin with your conclusion
Years ago, when I was looking to recruit new staff, I met Jess. She was tall, blonde and 28 years old. A good-looker, but not fashionably dressed and she gave a bit of a clumsy first impression. What’s more, she had obviously been eating garlic the night before and, as for her hair … In short, a bit of a disappointment, I thought.
At least her CV spoke in her favour. After her initial poor start, she came on strong and, at the end of the conversation, I decided to let her go through to the next phase of the selection process. My colleagues thought she would fit in well with the company, ...
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