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Presentation Thinking and Design by Ed Gruwez

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STEP 6icon

Build your structure

Create an impeccable, scalable logic

Some time ago I was invited to give a series of workshops for the senior management of a pharmaceutical company. I showed them the way to structure their information logically in a pyramid structure and demonstrated how this technique can be applied in practice. One of the participants asked me if I could help him to draw a structure chart for his own job, which – I had to admit – was extremely complex.

I suggested that first he should have a go himself, and that we would look at it during the next workshop. He duly brought his homework with him, and I suggested he should ...

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