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Presentation Thinking and Design by Ed Gruwez

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THE STORY

How do you make your presentation stick?

HANDLES – VISUAL – OUTLINE

Imagine that you represent an organisation that collects money for aid in Africa. You send out an email. You give lots of shocking statistics about how many people die from malaria, about the scarcity of health care and about the lack of proper education and prevention. You also list the number of projects you want to implement and give details of the necessary budgets. Finally, you ask your readers to give generously; after all, their money can save lives … I put this scenario to 10 people of differing backgrounds and asked them how much money they ...

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