PHASE 4
THE MEDIA
How do you reinforce the story?
SLIDES – DOCUMENTS – GET READY!
How can we improve internal communication? In the spring of 2011, a large financial organisation was asking just that question. Its system of communication was then as follows: each month the different departments put together documents with all relevant information for distribution to more than 25,000 staff. This was done centrally in the head office. All the information was placed on slides and brought together in a single large presentation that subsequently was distributed to hundreds of different locations.
It was intended that all managers at all ...
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