2. Presenting with Type


Typography is often taken for granted. Like the air we breathe, the ubiquity of type in our daily lives is not something most people think about. However, once you take a closer look and begin to study the art of typography, you discover that type has both an aesthetic quality and a function: It can be as beautiful as it is useful. When you put a word into type, you have given it a visual form along with the verbal meaning. This dual nature of typography is what makes it so fascinating and so potentially powerful.

While it is not necessary for you to become an expert in typography to use type well, it’s in your interest ...

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