10. Continuous Improvement


The first step in your personal journey of continuous improvement in design is establishing your starting point. The only competition is with yourself. Most of us never learned the design and visual communication strategies we need today. But it’s never too late to learn. Regardless of how old you are, you’re never “too old” to learn and improve.

To evaluate your starting point—and later assess your improvement—you need to stop, take time off the grid, and reflect on where you are now and on how you want to improve. In Japan there is a reflection process called hansei, which is a kind of downtime of introspection ...

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