December 2011
Beginner
312 pages
7h 11m
English
Content preview from Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The Big Four: Contrast, Repetition, Alignment, Proximity
These four principles—contrast, repetition, alignment, and proximity—are not all there is to know about graphic design. But, understanding these simple, related concepts and applying them to slide design can make for far more satisfying and effective designs.
Contrast
Contrast simply means difference. And for whatever reason, we are all wired to notice differences—perhaps our brains think they are still back in the savannah scanning for wild predators. We are not conscious of it, but we are scanning and looking for similarities and differences all the time. Contrast is what we notice, and it’s what gives a design its energy. So you should make elements that are not the same clearly different, ...
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