Presentation Zen: Simple Ideas on Presentation Design and Delivery, 2nd Edition

Hara Hachi Bu: Why Length Matters

A consequence of Zen practice is increased attentiveness to the present, a calmness, and an ability to focus on the here and now. However, for your average audience member, it is a safe bet that he or she is not completely “calm” or present in the “here and now.” Instead, your audience member is processing many emotional opinions and juggling several issues at the moment—both professional and personal—while doing his or her best to listen to you. We all struggle with this. It is virtually impossible for our audience to concentrate completely on what we are saying, even for shorter presentations. Many studies show that concentration really takes a hit after 15 to 20 minutes. My experience tells me it’s less than ...